From Secret Agent to Superstar: Boosting Your Real Estate Business

Here are three tips to help you get your name out there as a new agent.

Recently, I had the opportunity to connect with a group of highly successful and experienced agents in a mastermind session. During our discussion, I posed a question to them: “What advice would you give to new agents or those looking to elevate their business?” Interestingly, their responses were remarkably similar. 

They unanimously emphasized the importance of not being a “secret agent.” In essence, they stressed the need to proactively engage with as many people as possible to foster meaningful conversations about real estate.

Here are some effective ways to connect with people, especially if you prefer not to engage in phone prospecting: First and foremost, consider hosting or assisting experienced agents with open houses. Even if you don’t have your own listings, partnering with someone who does can provide valuable exposure and opportunities for face-to-face interactions.

Secondly, explore community events in your neighborhood or local area. You can either join existing events or take the initiative to organize your own. These events are abundant during the summer and fall seasons. Actively participate and get to know the various groups and individuals within your community. This form of networking can help you establish valuable connections.

Thirdly, leverage the power of social media. While it may seem overwhelming at first, the key is to create consistent and meaningful content. The purpose of utilizing social media for your business is to raise awareness about your personal brand. Remember, perfection is not essential; the important thing is to take action. Pay attention to the content that garners good engagement from your followers and tailor your future posts to generate more of that response.

As always, don’t hesitate to call or email me with any questions. And remember: It’s not the market—it’s the marketing that makes the difference!